Organic Valley: A Cooperative on a Social (Media!) Mission
Presenting Sponsor: Organic Valley
Ongoing Sponsor: Engaging Social
Organic Valley CEO, George Siemon, likes to say, were a social experiment disguised as a business. Spend time observing the La Farge, WI based cooperative and youll begin to see what he means.
On June 20th, be sure to bring a hearty appetite for a delicious Organic Valley breakfast, and a desire to hear how Americas largest organic farming cooperative has extended the social experiment to social media. Organic Valley marketers Greg Brickl and Leslie Kruempel will recount the journey and provide a bevy of useful insights, cautionary tales, and experiments gone haywire.
Since joining CROPP Cooperative in late 2004, Greg Brickl has spearheaded efforts to build industry-leading digital/social marketing capabilities on behalf of the organization and its internationally recognized CPG brands, Organic Valley and Organic Prairie. Initially tasked with digital, social and mobile marketing, Gregs consumer touch point responsibilities have since expanded to include content marketing and consumer call center operations for the 24 year-old, farmer-owned cooperative.
A passionate advocate for digital, mobile, social and word-of-mouth marketing, Greg began working in the online space in Pennsylvania in the early 1990s. Between 1992 and 2004, he served in leadership roles at award-winning digital/interactive marketing agencies and worked with clients such as Carnegie Mellon University, Pennsylvania Tourism & Economic Development, Coca-Cola, United States Department of Homeland Security, and many more.
Greg is a devoted dad, avid motorcyclist and downhill skier, a die-hard Green Bay Packers fan and a lover of organic cheeses. Hes a native Wisconsinite and lives in Cashton, Wisconsin.
Leslie Kruempel is passionate about connecting people with their food and farmers via social media, and has done so most recently in her role as Social Media Specialist for Organic Valley, the country's largest organic farmers cooperative. Prior to moving to rural Wisconsin, Leslie worked as a grassroots organizer, food blogger, crop-mobber, and (un)conference organizer in Minneapolis.