Join us in celebrating the launch of PointBurst's New York offices. Event Details: Summer Cocktails, Barbecue and Compelling Conversation at the exclusive Studio Arte featuring a live interview discussion and Q&A with special guest David Berkowitz (Vice President, Emerging Media at digital agency 360i and media pundit) who will be interviewed by Lynda McLaughlin from Premiere Radio... [read more]
Join us in celebrating the launch of PointBurst's New York offices. Event Details: Summer Cocktails, Barbecue and Compelling Conversation at the exclusive Studio Arte featuring a live interview discussion and Q&A with special guest David Berkowitz (Vice President, Emerging Media at digital agency 360i and media pundit) who will be interviewed by Lynda McLaughlin from Premiere Radio Networks. Date: Thursday, June 21, 2012 Time: 6:30PM - 9:30PM Location: Studio Arte (265 West 37th Street, 17th Floor) 2-Hour Open Bar and barbeque catered by Hill Country restaurant. Twitter Hashtag: #PointburstEvent Interview Topic: "The Future of Social Media Engagement - Will Brands Ever Wrangle In the Social Media Beast?" A few questions on tap for discussion: Can brands adapt quickly enough to the lightening speed changes in the industry without compromising their message or losing their audience? How will the market change in the coming year with the acquisitions of big social media companies? With the Facebook IPO, and the acquisiton of Instagram, Vitrue and Buddy Media, which social media company will be the next to make big acquisition headlines? Join us for this special event. For more info about the event, updates or to contact us, visit the event website at: http://pointburstevents.com. About David Berkowitz David Berkowitz is Vice President of Emerging Media for 360i, the digital marketing agency, where he develops social media and mobile programs for marketers spanning the consumer packaged goods, entertainment, and retail industries. Among his initiatives since joining 360i in 2006 is the 2012 launch of Startup Outlook, a program educating brands on how to evaluate and work with technology and marketing startups. Every Tuesday, he pens the Social Media Insider column for MediaPost; he has written more than 350 columns for MediaPost since 2004. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in Advertising Age, Mashable, MarketingProfs, iMedia Connection, DM News, and other publications. He is frequently quoted online and in print, having appeared in The Wall Street Journal, The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter. Mr. Berkowitz has spoken at more than 175 events, including SXSW, CES, Digital Hollywood, ad:Tech, Blog World Expo, Web 2.0 Expo, and Social Ad Summit. He has also guest lectured at a number of corporations and campuses, including Google, Coca-Cola, Cox, Yale University, MIT and NYU. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He has published his own MarketersStudio.com since 2005. He currently blogs at Advertising Age’s Digital Next, 360i’s Digital Connections, and his own MarketersStudio.com. He has a BA in Psychology from the State University of New York at Binghamton and served on his alumni association's Board of Directors. He currently lives in New York City. About Lynda McLaughlin Lynda McLaughlin is a Producer at Premiere Radio Networks for The Sean Hannity Show, and Partner at LYVA Music LLC and Espresso Sounds Publishing. She has hosted radio programs at WABC Radio, and currently produces one of the most popular national radio programs in the country. Lynda has served as a lead reporter for the Digital Music Forum East, where she interviewed pioneers of both music and technology platforms. An expert and consultant in social media, Lynda helps artists through blogging, internet radio, video and exposure to new audiences. She has been a panelist at CMJ, SXSW, the Knitting Factory's Reverb Nation Sessions, and a moderator at the new Northside Festival Music Now Summit sponsored by AT&T. About Pointburst (PointBurst Management Team: Phil Elias (co-Founder), Huy Nguyen (VP of Sales), Blair Bark (Dir. Business Dev.), Mick Twomey (co-Founder)) PointBurst provides the latest technology in social media brand and message control using a cloud-based library of approved content that can be accessed by partners (distributors, resellers, and franchisees), brand ambassadors and staff. PointBurst social media management software expedites social media outposts, exponentially expands reach through partners, guarantees message consistency across platforms, and provides analytics to measure and improve results. With PointBurst, companies can easily generate engaging and informative social media conversations that strengthen their brand and leverage the extended reach of their partners.