eat:Strategy 2012 - July 18, 2012 “eat:Strategy” will be a day long strategy conference combining minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world. With emerging technologies, design... [read more]
eat:Strategy 2012 - July 18, 2012 “eat:Strategy” will be a day long strategy conference combining minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world. With emerging technologies, design & sustainability leading and changing how we all view the world. You will leave the conference intrigued and empowered with a holistic view of how strategies are being shaped at some of the most forward thinking firms in North America. You will gain knowledge on how to reach a wider audience and improve your company’s strategies for the rest of 2012 and beyond. Learn more: www.eatstrategy.com :Agenda 09:00 - Registration & Coffee We'll be serving coffee, juice and continental break during registration. (If you'd like a hearty breakfast, please grab a bite before arriving) 09:30am - Opening Remarks 09:45am - Research Emma Warrillor, Founder and President at Data Insight Group Leona Hobbs, Principal at Leona Hobbs [Consulting] 10:45am - Break 11:00am - Psychology Sarah Thompson, Strategic Account Director at Networked Insights Mark Pollard, VP of Brand Strategy at Big Spaceship 12:00am - Lunch We'll be serving lunch this year. This is a great time to network with your peers over the 90 minutes. 1:30pm - Branding Mike Power, VP Strategy & Innovation at MediaCom Guthrie Dolin, VP, Executive Director of Strategy at Odopod 2:30pm - Break 3:00pm - Design Ryan Coleman, Innovation Catalyst at Bank of Montreal David Wannan, Promotional Director at Astral 4:00pm - Final Words & Networking 5:00pm - Head to the Pub!....to continue the conversation. :Speakers Guthrie Dolin | @gee3VP, Executive Director of Strategy at OdopodGuthrie is a seasoned creative director and brand strategist with over 18 years of experience. He has led a diverse range of creative initiatives, ranging from comprehensive brand strategy platforms to complex Internet applications, as well as integrated marketing programs. As Odopod’s executive director of strategy Guthrie has spearheaded engagements for Google, HP, Nike and Hennessy. Prior to Odopod, Guthrie worked with the global product innovation consultancy IDEO to develop and launch new brands. Sarah Thompson | @sarahondrumStrategic Account Director at Networked InsightsSarah Thompson truly gets how Digital, Social Media, Technology and PR all work together to tell the Brand story. Sarah’s client history is vast, and includes: Grant Thornton, SAP, Sun Microsystems, Ernst & Young, Xerox, Canon, Ogilvy, Renault, Advanced Inc., Fujitsu Consulting, WIND Mobile, BMO InvestorLine and 3Com. Today, she oversees the BlackBerry account at Networked Insights, where she leads a team that delivers insights from social data to optimize marketing and advertising strategies and budgets. She also works with Shaw Media, EA, and Cooper Tire. Mike Power |VP, Strategy & Innovation at MediaComMike has been with Mediacom Toronto for 6 years. Prior to that, Mike’s career was highlighted by long-term engagements with a mix of agencies of various sizes: Vickers & Benson, Ammirati & Puris and 10 years as VP at Gaggi Media Communications. In the last 21 years he has worked with clients in every sector, with notable in-depth experience in Wireless Telecom & Technology, QSR, Beer & Spirits, Automotive & CPG. Emma Warrillor | @datainsightgrpFounder & President at Data Insight Group Emma Warrillow is Founder and President of DiG (Data Insight Group Inc.). As Chief DiGGer and Lead Consultant, Emma uses analytics as the foundation for customer-centric marketing strategies. Emma has worked in both the corporate and consulting side of customer management and marketing analytics for more than two decades. Leona Hobbs | @flackadelicPrincipal at Leona Hobbs [consulting] With a disciplined approach to strategic planning, Leona focuses on the development of programs using content and social media marketing. She also supports marketing operations including training, workflow definition, governance and collaboration. Ryan Coleman | @ryancolemanInnovation Catalyst at Bank of Montreal Sitting at the intersection of Facilitation, Innovation & Design, Ryan Coleman has spent the last 15 years working with organizations to define, design, develop and implement innovative strategies or solutions to their challenges. Currently he’s applying his skills as an Innovation Catalyst at BMO Financial Group in Toronto, ON. Mark Pollard | @MarkPollardVP of Brand Strategy at Big Spaceship Mark is a brand planner who grew up digital. He built his first website in 1997, created the first full color hip hop magazine in the Southern Hemisphere and has worked at Saatchi & Saatchi NY, TribalDDB, and Leo Burnett. He’s featured in a few lists, including the AdNews Top 40 under 40, and a NSW Government initiative listed him as one of Sydney’s Top 100 Creative Catalysts. David Wannan | @Killer_IdeasPromotional Director at Astral As a Marketing and Promotion specialist, David Wannan helps develop strong brands that entertain and engage consumers, and organically incorporate clients. With 25 years in advertising, David has worked for the biggest media companies in Canada's largest markets, from Toronto to Vancouver to Drumheller. :Sponsors Bronze Sponsor Media Sponsor :Ticket Cancellations and Substitutions If you must cancel for any reason, notify us before July 1st, 2012. Your registration will be refunded less a $50/ticket processing fee. Cancellations on or after July 1st, 2012 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. Please note that speakers can change without notice and eat:Strategy has the right to substitute the cancelled speaker with a new one.