Market Research In A Social Media Landscape The market research industry has been slow adapting to social media. Victoria & Kate will explain the resistance and how traditional market research has evolved to using a range of social media and online technologies. Victoria Gamble has a background in qualitative research and Kate Tribe has a background in quantitative research. They use social media in their own independent businesses (Work In Progress and Tribe Research) and research for clients. They’ve presented on a range of research techniques locally and internationally and are Committee members for the Independent Researchers Group and the Australian Market & Social Research Society. Kate Tribe is a quantitative market and social researcher.She founded Tribe Research in 1997 and is the CEO. Tribe Research | Kate Tribe | @KateTribe Kate has developed Tribe Research into an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Kate understands that as leaders of an organisation you need to be clear-headed about your marketing and business planning priorities and has made this a primary focus of Tribe Research’s solution. Kate has written a range of articles and papers that have been compiled into booklets that you can download here. Victoria Gamble @GambleGamble | linkedin |
http://wipqrtalks.com.au/ Research was a lucky find for Victoria, and a great fit - it's a job that allows her to indulge her curiosity and help understand why it is that people do what they do. Victoria has been 'listening in' on consumers wants and needs for over 12 years. She has worked in both boutique agencies and the multi-national agency TNS, prior to setting up her own freelance research service in 2010. Victoria is recognised for her interest and passion in developing technologies. Since 2004, Victoria has worked to develop online qualitative approaches. In 2011, she was invited to speak at the Global Festival of NewMR on this topic, and has also published articles on this approach. She is also actively engaged in social media; a recognized market research tweeter and blogger as well as managing LinkedIn communities for the Australian Market Research Society. BE PART OF THE PRESENTATION!You're Invited to be one of 3 x 5 minute spotlights. Have you used social media, sites and tools and had success? We would like to invite Social Media Women to submit their case study for a chance to present at the May meeting. You must be able to show that you have integrated it and had success. Interested? Before you contact me, please make sure you have a presentation ready and send it to me with your email. Please email me, before the 3rd July, & I will be back to you. Check out the tweets from last month here. Register here for our July event Date: Tuesday 10 July 2012Time: 6:00pm - 8:30pmVenue: The Supper Club at the Oxford Hotel, 134 Oxford St, Darlinghurst.(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour) Meet amazing women as well as discussing the ever changing world of social media.The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer. LUCKY DOOR PRIZE Please bring your business cards to be in the draw! Please note: Photographs are taken at the event. These photos are posted online & are used online & offline at the organisers discretion. &l
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