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3RD ANNUAL PR SUMMIT CONFERENCE
PRESENTS
'PR STARTUP BOOTCAMP'
ABOUT
Now in their 3rd year, the organizers of the PR Summit Conference Series enters a brave near world. Unlike Star Trek or some other Sci-Fi adventure, it seems fitting that we talk about ourselves in the third person. As our mission statement states... "We/(They) assemble top notch media influencers, for one-day of intense panel discussions, keynote, workshops, break-out sessions and networking." Our conferences and chat events explore how business communications, content, social media engagement and strategic public relations can beyond the obvious to create impactful campaigns and meaningful results.
Each year, PR Summit Conference attracts an amazing group of A-list speakers, media influencers and personalities in Northern California. The diversity & depth of past participants crosses all racial, age, sex, and industry category. Past chat/conference panelists has included PR Practitioners, CEO's & Founders, Editors, Bureau Chiefs, Televsion Producers, Bloggers and Writers and from Wired Magazine, Venture Beat, TechCrunch, Forbes, AllThingsDigital, CNN, CBS 5, ABC 7, Kron 4 TV, to name a few.
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WHAT'S IN IT FOR YOU?
- Keynote Speakers & Panelists: (www.prsummit.org)
- Conference Agenda & Schedule: (www.prsummit.org)
- Group discounts are available for (3) or more persons from the same company or pr firm. Please email us @ info@prsummit.org.
- Conference pass includes the following: Continental Breakfast, catered - lunch, access to all workshops, panels and post-event cocktail party. (Lunch is for paid attendees ONLY).
- PLEASE NOTE: TICKETS ARE TRANSFERABLE but are non-refundable!
- Each paid attendee will receive a complimentary copy of Brian Solis' new book "The End of Business as Usual",
http://endofBusiness.com
- Some speakers may cancel due to scheduling conflicts or for personal reasons. (Please be aware)
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2012 KEYNOTE SPEAKERS
- Brian Solis, Principal Analyst, Altimeter Group, will discuss his new book "The End of Business as Usual", in a fire-side chat. For more details, please visit
http://endofBusiness.com.
- Michael Tchong, Founder Social Revolution/Ubercool: Keynote Title "Can America Be Reinvented Through Crowdsourcing? In a Word, Yes!" | Twitter@ubercool
- Porter Gale, Speaker-Author-Consultant: Keynote Title "3 Degrees of Separation" | Twitter@portergale
Each paid attendee will receive a complimentary copy of Brian Solis' new book "The End of Business as Usual"
Some speakers may cancel due to scheduling conflicts or for personal reasons. (Please be aware)
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CONFERENCE SCHEDULE & AGENDA
Times | Main Stage
Morning Sessions: “Show”
- 8:00 a.m. – 9:15 a.m.: Registration Opens
- 9:15 a.m. – 9:30 a.m.: Welcome and Opening Remarks
- 9:30 a.m. – 10:10 a.m.:“PR For Startups & Early Stage Companies” (Deets: "How to blend traditional media outreach with social media tools.", "Lessons in controlling the brand message", "Learn the key marketing and pr strategies startups and small business should know.")
o Moderator: Murray Newlands (Murray Newlands)
o Panelists: Robert Scoble (Scoblizer), Elliot Tomaeno (The Morris + King Compnay), Kym McNicholas (PandoDaily.com), Ricky Yean (Crowd Booster), Mike Barash (Knock Twice)
Workshop: Led by Roger Royse, “PR for Professionals”
- 10:10 a.m. – 10:50 a.m. “Creating The Customer Experience: 5 easy steps! Integration, Activation, Personalization, Reward, Content.”
o Moderator: Johna Burke (BurrellesLuce)
o Panelists: Daniel Brusilovsky (Highland Capital), Chase McMichael (InfiniGraph), Duncan Logan (Rocket Space), Jennifer Neeley (Jennifer Neeley Digital)
Workshop: Led by Adrienne Arieff, “DIY PR for early stage and startup companies”
- 10:50 a.m. – 11:00 a.m.: Break
- 11:00 a.m. – 11:40 a.m. “Battlefield 2.0: Social Media versus PR “Who Owns The Message?”
o Moderator: Y’Anad Burrell (Glass House Communications)
o Panelists: Harry McCracken (Time Magazine), Fred Bateman (Bateman Group), Gerard Francis Corbett (PRSA), Renee Blodgett (Magic Sauce Media), Teresa Rodriguez (The Huffington Post/TangoDiva.com)
Workshop: Led by Jessica Gomez & Jane Boland, “Get Publicized: The First PR Tool Measuring if You’re Pitching like a Tool”
- 11:40 a.m. – 12:25 p.m.: “Bad Marketing or Bad Timing! How companies can avoid failure in crisis?” (Notes: Learning from the big public fail! You just made CNN, NY Times, WSJ or Tech Crunch front page for the wrong reason. What are going to do?)
o Moderator: Cathy Brooks (Other Than That)
o Panelists: Peter Delevett (SJ Mercury News), Jolie Odell (Venture Beat), Jason Johnson (Founders Den), Abraham Hyatt (ReadWriteWeb)
- 12:25 p.m. – 1:30 p.m.: Lunch
Afternoon Sessions: “Reveal”
- 1:30 p.m. – 2:10 p.m.
Keynote Address: Michael Tchong (Ubercool): “Social Revolution: A good week for crowdsourcing”
- 2:10 p.m. – 2:50 p.m. “ROI, Metrics, Measurement, & Engagement: Social Media & PR Strategies that work and others that don’t.” (Notes: Morphing Media Messaging: Tips and Tricks for Effective Press Coverage!)
o Moderator: Alastair Goldfisher (Reuters)
o Panelists: Murray Newlands (Murray Newlands), Connie Zheng (North Of Nine), Oliver Starr (PearlTrees), Jiyan Wei (BuildZoom)
- 2:55 p.m. – 3:35 p.m.: Fireside chat with Brian Solis moderated by Kara Swisher of AllThingsD
- 3:35 p.m. – 3:45 p.m.: Break
- 3:45 p.m. – 4:20 p.m.: Keynote Address: Porter Gale (Author): “3 Degrees of Separation”-
- 4:20 p.m. – 4:55 p.m.: “Defend The Brand in a Social Universe”
o Moderator: Jai Decker (Driventide)
o Panelists: Galileo Vieira (Hotmail), Erik Savitz (Forbes)
- 4:55 p.m. – 5:35 p.m.: “Pitch Me With Your Best Shot: Turn Your Idea into a National News Story”
o Moderator: Kim Bardakian (PR Strategist)
o Panelists: Ben Parr (CNET/Commentator), Ryan Lawler (TechCrunch), Sarah Sung (UrbanDaddy)
5:45 p.m. - 8:00 p.m. - Post conference cocktail party (Venue TBD)
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