Preparing Lean Entrepreneurs to Create, Innovate, and Disrupt

Designed to reduce waste by learning about the market for your product through interacting with your customers, running experiments, and using data to inform decisions, the “Lean Startup” concept has been embraced globally. In this workshop, authors Brant Cooper and Patrick Vlaskovits share real company stories, personal experience, and tools to help develop lean startup practices in your... [read more]

Designed to reduce waste by learning about the market for your product through interacting with your customers, running experiments, and using data to inform decisions, the “Lean Startup” concept has been embraced globally. In this workshop, authors Brant Cooper and Patrick Vlaskovits share real company stories, personal experience, and tools to help develop lean startup practices in your business. The Lean Entrepreneur (Wiley Fall 2012) is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage. The workshop begins with a review of these principles, and then Brant and Patrick engage you, the participants, in activities to learn how to document assumptions, create a plan for interacting with customers, and develop experiments to test the viability of the riskiest aspects of a proposed business model.

At the end of this workshop, participants will be prepared to (or teach students to):

Determine and measure core business metrics
Use Customer Development principles to learn from your customers
Develop a Minimum Viable Product

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