Big Data: A Big Trap for Product Development?

Description:

According to Technology Review, many tech companies are betting their business models on the assumption that they can collect massive amounts of data and then mine it in the expectation they will be able to predict something of value to customers.

But how well does this work in reality? Where do things go wrong? What critical success factors need to be in place for product managers... [read more]

Description:

According to Technology Review, many tech companies are betting their business models on the assumption that they can collect massive amounts of data and then mine it in the expectation they will be able to predict something of value to customers.

But how well does this work in reality? Where do things go wrong? What critical success factors need to be in place for product managers of software & digital products to use data to make predictions with the confidence required to directly impact product development?

In this fact-filled presentation, New Product Development expert Kathleen Morrissey summarize recent real-world experience to provide illuminating answers to these questions and more.

About the Presenter:

Kathleen Morrissey is a Partner at Strategy 2 Market (s2m) , a Chicago-based New Product Development (NPD) consulting service that, since 2002, has been working with companies to achieve three primary goals:

1) Reduce the complexity of new product development

2) Drive new product revenue through a comprehensive and strategically-aligned program

3) Improve time-to-market through lean process efficiencies

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