Big Data: A Big Trap for Product Development?

Big Data: A Big Trap for Product Development?

Pathfinder Software · Thursday, August 9, 2012 at 6:00 PM

  • Mitch Posada

According to Technology Review, many tech companies are betting their business models on the assumption that they can collect massive amounts of data and then mine it in the expectation they will be able to predict something of value to customers.

But how well does this work in reality? Where do things go wrong? What critical success factors need to be in place for product managers ... [read more]
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