Enterprise Insights: Working with Big Brands

Our event will feature a moderated panel of experienced corporate executives and leading B2B entrepreneurs.

We will focus the conversation around how to work with and sell to the world's biggest brands and pose the questions:

What are the most significant challenges large brands face today?
What matters most in an early-stage company's pitch, and what can be a dealbreaker?
What are... [read more]

Our event will feature a moderated panel of experienced corporate executives and leading B2B entrepreneurs.

We will focus the conversation around how to work with and sell to the world's biggest brands and pose the questions:

What are the most significant challenges large brands face today?
What matters most in an early-stage company's pitch, and what can be a dealbreaker?
What are the steps and methods brands go through to evaluate new technologies?
What are some examples of objections overcome when partnering with or selling to an established brand?
How are the relationships between startups and large brands changing?

 

*"Enterprise Insights: Working with Big Brands" is now scheduled for Thursday September 13th. Sign up to receive updates on additional speakers.*

 

Agenda:

6:00 - 7:00 PM Networking (drinks)

7:00 - 8:30 PM Panel including Q&A

8:30PM Post-event bar: McCormick & Schmick's Seafood Restaurant

1285 Avenue of the Americas, across the street from the event venue

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Moderator:

David Pierce, CEO of Advection.NET

David is the CEO of Advection.net, a Video Delivery Network (VDN) specializing in  global online video streaming and video downloads. In the past, David served as the  CEO/President of Atari Inc, and has over 20 years of executive management  experience at major media companies such as Universal Pictures, MGM, Sony Pictures  and Sony Music Entertainment.

 

Confirmed Panelists:

Alex Horovitz, Partner and COO, AppOrchard

Alex has over two decades of experience building and leading high functioning teams and developing enterprise applications. In 2006, Alex served as Co-Founder and CEO of Emergency Vault Data Solutions an online secure storage facility for vital documents which was acquired in 2008. Previously, Alex managed Apple’s Boston iServices leading service teams at Bank Boston, Fleet Bank, Aetna USHC, Merrill Lynch, Walt Disney, AIG, American Express, and Fidelity in addition to working as a software engineer at NeXT.

Alex is the co-author of Programming .NET 3.5 (O'Reilly, 2008). Alex and Kevin Kim are co-authors of an upcoming Apress Book on Advanced iOS programming

 

Art Chang, Founder and CEO, AppOrchard

Art Chang is a serial entrepreneur who has has helped create and restart over 30 private and public sector organizations. Art is the founder and CEO of Tipping Point Partners, a New York City-based "institutional entrepreneur" that serves as the founder and seed investor in software startups. Tipping Point's startups build bridges between new technology and human needs, with a particular focus on using disruptive technologies to transform existing industries and government. Tipping Point believes that great software, applied intelligently, can result in positive social and economic change.

He is a Bloomberg appointee to the New York City Campaign Finance Board, the nation's largest public matching funds program for political campaigns, and serves as Chair of the NYC Voter Assistance Advisory Committee, currently engaged in creating a technology platform that will serve as a Model for 21st Century Democracy. Art has also worked as an investment banker, public official and venture capital investor. His sector experience includes technology, e-commerce, media, architecture, real estate, law, government and finance.

 

Shawn Cheng, Digital Strategist, BBDO

 

 

 

 

Shawn has worked in digital marketing for over seven years helping to build big brands through search, strategy, and social media. He is apart of BBDO's Digital Strategy team in New York and helps to make BBDO's world-renowned creative more digital. He works closely with BBDO's Digital Lab and New Business departments to connect burgeoning startups with large brands.

Over the course of his career he has worked at Razorfish, Zenith and across variety of verticals including Retail (Victoria's Secret, Bath & Body Works, PINK, Lowes), Travel (Starwood, W Hotels, Sheraton, Westin, etc.), Entertainment (HBO, Game of Thrones, Trueblood, GIRLS, etc.), QSR (Arby's) and Finance (Chase Credit Cards).

Tad Martin, Co-founder and CEO, Collective[i]

Tad is the co-founder and CEO of Collective[i], the first Business Intelligence solution for marketers that seamlessly connects with and analyzes all of their data via a cloud-based, Software-as-a-Service model.

Prior to founding Collective i, Mr. Martin headed operations at Overstock.com as the  company's COO / GMM. Mr. Martin joined Overstock as one of the company's early  employees. During his tenure with the company, Overstock grew from $70M in revenue  to over $800M and became a publicly traded company in the process (NASDAQ:  OSTK). Before Overstock, Mr. Martin worked for Gear.com (funded by Amazon.com), which he helped grow from an early stage startup to the largest sporting goods closeout e-commerce website before its sale to Overstock.com in 2000.

 

Amit Avner, Co-founder and CEO, Taykey

Amit is the co-founder and CEO of, Taykey is a Softbank- and Sequoia-backed start-up using patented real-time trend targeting technology to improve advertising performance and efficiency.

Amit started programming at the age of 10. During high school and college, he  worked as a software engineer for several different Israeli startups. After high school, Amit served in an elite military unit of the Israeli Defense Ministry, researching and developing innovative technologies. He is also the founder of  bWitty, and WittySearch,  an award winning search engine.

 

 

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Sponsors

SendGrid

 

 

 

 

 

Quite simply, if you're you sending email, you should know about SendGrid. SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

 

Cyrus Innovation

 

 

 

 

 

Cyrus Innovation is a custom software development firm that offers web, mobile, and application development solutions to its clients. Cyrus’ team of highly trained developers utilizes the latest tools and modern development practices to quickly meet clients’ business goals by delivering quality code.

Founded in 2003, Cyrus helps enterprises and startups adopt Extreme Programming practices, including the Agile and Lean Startup Development, to meet their new technology, web application and product development needs. Cyrus is headquartered in New York City with satellite offices in Boston. For more information, please visit www.cyrusinnovation.com.

 

Microsoft

 

 

 

 

 

 

 

Also, be sure to learn about Microsoft® BizSpark® a global program that helps software startups succeed by giving them access to software development tools, connecting them with key industry players, and providing marketing visibility. The program also includes access to Windows Azure, a flexible, comprehensive, and powerful cloud platform for the creation of web applications and services. Since it was established in 2008, more than 45,000 companies in over 100 countries have joined BizSpark. Click here to learn more.

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Also, in cooperation with New York Tech Meetup, Microsoft is launching the Window 8 Generate App Event on 9/27 at WeWork Lounge (177 Lafayette Street) from 8:00am to 6:30pm.

Windows 8 ships on October 26, 2012 and over 630M Windows 7 licenses have been sold to date â€

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