D. Talks - "The Engagement Gap"

D. Talks - Global Development Speaker Series, sponsored by Dalberg and the Coatue Foundation "The Engagement Gap" Spotlight Speaker: Robert Fabricant, Vice President of Creative, frog design  We invite you to join us on July 18th at Dalberg's New York office for "D. Talks", an evening of drinks, networking and discussion about Global Development. For our next event, we... [read more]

D. Talks - Global Development Speaker Series, sponsored by Dalberg and the Coatue Foundation "The Engagement Gap" Spotlight Speaker: Robert Fabricant, Vice President of Creative, frog design  We invite you to join us on July 18th at Dalberg's New York office for "D. Talks", an evening of drinks, networking and discussion about Global Development. For our next event, we are pleased to welcome Robert Fabricant. Robert is Vice President of Creative Design at frog design where he leads frog's efforts to expand its creative offerings into new markets and disciplines. Robert will be speaking about "The Engagement Gap." See below for a summary of his talk. Wednedsay, July 18th, 2012: 7:00 pm - 9:00 pm Guests are encouraged to mingle after the speaker presents. Venue: Dalberg office, 99 Madison Avenue, 17th floor, New York, NY 10016  Drinks and light snacks will be served. Places are limited. Please register by July 16th at:  http://dalberg.eventbrite.com Summary of "The Engagement Gap" Some development efforts suffer from low engagement, having a hard time connecting with individuals and communities to drive sustained adoption. Aid organizations traditionally chalk this up to a lack of skills in "demand-generation" often engaging marketing firms to take on this task once they have designed their programming. But these one-way broadcast approaches miss a huge opportunity to engage communities as meaningful stakeholders in the design process and to bridge the gap between awareness, engagement and impact. This is where design firms are fundamentally different partners than marketing agencies. This talk will look at frog's work in mobile health to provide a first-person perspective on the increased role of user-centered design in development efforts.  

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