Closing the Gap: Strategies and Discussion to Align Sales and Marketing

Someone once described the relationship between marketing and sales as “marketing is fun…but sales is a contact sport.” Guess which department he worked in? But can there be two more important departments within your company (except engineering and customer service, but that’s a topic for another day)? Various studies from CMO Council and AAISP have said:

-Companies spend 8 to 30% of... [read more]

Someone once described the relationship between marketing and sales as “marketing is fun…but sales is a contact sport.” Guess which department he worked in? But can there be two more important departments within your company (except engineering and customer service, but that’s a topic for another day)? Various studies from CMO Council and AAISP have said:

-Companies spend 8 to 30% of revenue on marketing.
-More than 70% of the leads generated by marketing are never acted upon by sales.
-Only 50% of marketing spend is effective, but which 50%?
-Most sales teams think leads from marketing have very little value.

And the banter goes on and on. With limited resources and funds, what is a company to do? How can you get the most out of these two key organizations? This all star cast will discuss how you bring these two departments together.

On August 21, Betts Recruiting brings you some of Silicon Valley's leading executives to discuss the strategic imperative to align sales and marketing organizations. Rahim Fazal, Founder of Involver, will engage in a conversation with Armando Mann, Head of Sales at Dropbox, Tamara Mendelsohn, VP of Marketing at Eventbrite, Leo Rocco, Founder and CEO of GoPago, Kimberly Kasper, Chief Marketing Officer at Jobvite and Mahau Ma, VP of Marketing at Mulesoft to discuss, and answer your questions on bringing sales and marketing together to generate qualified leads and yield exponential revenue for your company.

Networking and Cocktails, 6-7 p.m.
Panel Discussion, 7-8 p.m.
Q&A, 8-8:15 p.m.
More Networking and Cocktails, 8:15 p.m. on

Get your ticket here! http://www.eventbrite.com/event/3417916079

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