Closing the Gap: Strategies and Discussion to Align Sales and Marketing

Closing the Gap: Strategies and Discussion to Align Sales and Marketing

RocketSpace · Tuesday, August 21, 2012 from 11:00 AM to 2:00 PM

  • Anders Storhaug
  • Katie Hughes
Someone once described the relationship between marketing and sales as “marketing is fun…but sales is a contact sport.” Guess which department he worked in? But can there be two more important departments within your company (except engineering and customer service, but that’s a topic for another day)? Various studies from CMO Council and AAISP have said:

-Companies spend 8 to 30% of revenue on m... [read more]
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