Is There a Content Bubble? A Discussion with Kyle Monson and Brian Clark

Each month, Content Conversations hosts a speaker or panel discussion around a topic relevant to the future of publishing and content marketing.

This month, we're excited to have Kyle Monson, founding partner and chief creative of Knock Twice and formerly of JWT and PC Magazine, and Brian Clark, CEO and Partner of GMD Studios.

In a discussion with Outbrain's SVP of Strategy Gilad... [read more]

Each month, Content Conversations hosts a speaker or panel discussion around a topic relevant to the future of publishing and content marketing.

This month, we're excited to have Kyle Monson, founding partner and chief creative of Knock Twice and formerly of JWT and PC Magazine, and Brian Clark, CEO and Partner of GMD Studios.

In a discussion with Outbrain's SVP of Strategy Gilad de Vries, Kyle and Brian will be discussing the current state of content marketing, which has begun to supplant social media as The Shiny Thing That CMOs Like. Is the content boom sustainable? And if so, how can you and your clients take advantage of it? What are the dangers and opportunities inherent in content-led campaigns?

 

About Our Speakers

Kyle Monson, formerly the content strategy guy at ad agency JWT, is founding partner and chief creative at Knock Twice, a content marketing and public relations agency that works with startups. Prior to JWT, Kyle was a senior editor at PC Magazine. While at PC Mag, Kyle oversaw the editorial production of PCMag.com, founded successful blogs, hosted popular podcasts, and wrote some of the highest-traffic feature stories in the publication’s history. He has written for magazines as disparate as Newsweek and ReadyMade, and has regularly appeared on TV and radio.

Brian Clark is CEO and Partner of GMD Studios, which mixes brand building with commercial clients looking for media innovation related to community, narrative, entertainment and publishing. Brian has spent the last sixteen years guiding GMD Studios' creative and strategic growth. He has a passion for the power of experience design, the opportunities for independent artists, and the transformative nature of networked communities. Before co-founding GMD Studios, Brian was a recording engineer, independent music producer, and entrepreneur in Columbia, Missouri.

 

Join Our Budding Community

Content Conversations is a community of content marketers and publishers concerned in the future of publishing, the intersection of content and advertising, content marketing and all things content. This monthly meetup is brought to you by Contently and Outbrain, and is a forum for information sharing and networking.

 

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