Emerging Platforms: Growing market of video, on-demand TV, tablets & mobile

Going beyond the boundaries of traditional media like online banners, this panel discusses the possibilities presented by various platforms such as video, connected TV's, and mobile. How do these new platforms captivate audiences on multiple screens?According to a new study conducted by Chadwick Martin Bailey (CMB), consumers are using their tablets and smartphones to stream video programming... [read more]

Going beyond the boundaries of traditional media like online banners, this panel discusses the possibilities presented by various platforms such as video, connected TV's, and mobile. How do these new platforms captivate audiences on multiple screens?According to a new study conducted by Chadwick Martin Bailey (CMB), consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they’re doing it in their homes, where televisions are available. According to the survey of nearly 1,500 consumers, 58% of people who viewed programming on a tablet did so in their homes -- and of these, 63% did so even though the program they were watching was available on their televisions. This is just one example of how consumers are using multiple platforms to engage with content. With viewers consuming media across so many platforms, what are the best practices marketers can employ to ensure the most effective delivery of their advertising message? Here are a few topics our panel will touch upon: Challenges involved in dealing with ever increasing media options for consumers and advertisers Key Cross Platform successes Exploring latest trends and technology in the space Join us on August 14th as we explore the ever-evolving world of the digital ad platform. Our extraordinary group of panelist will be doing a deep dive into how emerging ad platforms have been changing the way brands spend their digital media dollars over the past years. Schedule:6:00 - 6:45: Networking / Cocktails 6:45

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