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X-WR-CALNAME:Emerging Platforms: Growing market of video, on-demand TV, tablets & mobile at 620 8th Ave, New York, NY - Mobile on Plancast
X-WR-CALDESC:Going beyond the boundaries of traditional media like online banners, this panel discusses the possibilities presented by various platforms such as...
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DTSTART;TZID=UTC:20120814T180000Z
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SUMMARY:Emerging Platforms: Growing market of video\, on-demand TV\,
 tablets &amp\; mobile
DESCRIPTION:Going beyond the boundaries of traditional media like online
 banners\, this panel discusses the possibilities presented by
 various platforms such as video\, connected TV&#039\;s\, and
 mobile. How do these new platforms captivate audiences on
 multiple screens?According to a new study conducted by Chadwick
 Martin Bailey (CMB)\, consumers are using their tablets and
 smartphones to stream video programming at an increasing rate\,
 and they’re doing it in their homes\, where televisions are
 available. According to the survey of nearly 1\,500 consumers\,
 58% of people who viewed programming on a tablet did so in their
 homes -- and of these\, 63% did so even though the program they
 were watching was available on their televisions. This is just
 one example of how consumers are using multiple platforms to
 engage with content. With viewers consuming media across so many
 platforms\, what are the best practices marketers can employ to
 ensure the most effective delivery of their advertising message?
 Here are a few topics our panel will touch upon:  Challenges
 involved in dealing with ever increasing media options for
 consumers and advertisers Key Cross Platform successes Exploring
 latest trends and technology in the space  Join us on August 14th
 as we explore the ever-evolving world of the digital ad platform.
 Our extraordinary group of panelist will be doing a deep dive
 into how emerging ad platforms have been changing the way brands
 spend their digital media dollars over the past years. 
 Schedule:6:00 - 6:45: Networking / Cocktails 6:45 \n
 When: Tuesday\, August 14\, 2012 from 6:00 PM to 8:00 PM\n
 Where: New York Times Building\n
 Attendees: 8 http://plancast.com/p/c82z
URL:http://plancast.com/p/c82z
CATEGORIES:Mobile,Rowing,Television
LOCATION:New York Times Building
DTSTAMP:20120720T011255Z
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