BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Feedo Feed//NONSGML v1.0//EN METHOD:PUBLISH X-WR-CALNAME:Reputation Management on Plancast X-WR-CALDESC:Why Attend Reputation Management? What is Reputation Management? It Depends on Who is Asking!! Warren Buffett has said, “It takes 20 years to build... X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:UTC X-LIC-LOCATION:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 DTSTART:19700101T020000 RRULE:FREQ=YEARLY;BYMONTH=1;BYDAY=1TH END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20121022T000000Z DTEND;TZID=UTC:20121022T000000Z UID:a571964@plancast.com SUMMARY:Reputation Management DESCRIPTION:Why Attend Reputation Management?\n What is Reputation Management? It Depends on Who is Asking!!\n \n Warren Buffett has said\, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that\, you’ll do things differently.”\n \n With a reported 70+% of Americans saying that they consult product reviews or consumer ratings before making a purchase\, it is more important than ever for companies to take a proactive approach in managing their reputation\, particularly what is found online. The internet makes it simple for potential customers\, vendors and partners to research everything about your company\, including its people\, products\, services &\; brands. A company must protect itself against destructive comments and negative reviews and respond to adverse publicity as well as obtain early warning signs of brand and/or service issues.\n \n Even companies with strong reputations are only in the beginning stages of creating a winning Reputation Management Strategy\; and many are struggling to find the right mix of people &\; policy to address all the issues. Stakeholders are more empowered than ever before\, and as\, internal customers can cause changes to a company’s reputation in a much more formidable manner than the average customer. But how do you effectively monitor the 24/7 communication from all your stakeholders and ensure you control public perception and manage to keep your good reputation intact?\n \n In today’s world where the number of smart phones &\; tablets are ever increasing the use of social media and mobile commerce. Customers and employees have more and more opportunities to “post” comments. All these comments have the ability to swiftly change the outward perception of an organization and therefore its reputation\; and considering\, people are more likely to post negative comments and complaints than praises\, organizations need to start paying attention and putting together a proactive plan in place as to how to handle negative comments as well as a crisis. Companies will need to determine the right combination of traditional PR &\; Marketing along with the new Online Reputation Management (ORM) and social media monitoring tools to use to quickly prevent damage to their reputation.\n The Reputation Management Conference will examine topics such as:\n \n Why reputation matters and how to protect it in the age of digital media\n Proactive reputation defense – how to frame and promote your story\n Social CRM: Marketing meets call center\n Building a winning reputation monitoring program\n Who should be leading reputation management and the best practice frameworks for communicating with all stakeholders\n Leading from the front &\; maintaining strong employee morale to assistant in protecting company reputation\n Utilizing data\, metrics and analytics to drive branding &\; reputation decisions\n Aligning internal and external communications to achieve improved business results and gain a competitive advantage\n Developing a digital crisis rapid response capability\n When: Monday\, October 22\, 2012 at 12:00 AM - Tuesday\, October 23\, 2012 at 12:00 AM\n Where: Chicago\, IL\n Attendees: 1 http://plancast.com/p/c9bw URL:http://plancast.com/p/c9bw DTSTAMP:20120723T224912Z END:VEVENT END:VCALENDAR