Summer White Paper Discussion: Web Analytics

Greetings:

 

Let's kick off our White Paper Discussion Club with 2 white papers from Gary Angel, President of Semphonic and a recognized leader in digital analytics.

About the Author

Gary Angel is the Co-Founder and President of Semphonic, the leading independent Web analytics consultancy in the United States. He has led Semphonic's Web analytics practice and consulting for more... [read more]

Greetings:

 

Let's kick off our White Paper Discussion Club with 2 white papers from Gary Angel, President of Semphonic and a recognized leader in digital analytics.

About the Author

Gary Angel is the Co-Founder and President of Semphonic, the leading independent Web analytics consultancy in the United States. He has led Semphonic's Web analytics practice and consulting for more than a decade. Gary's work in Web analytics includes the development of online behavioral segmentation systems, creation of several core Web analytics methodologies including Functionalism, and the development of SEM analytics for PPC marketing. Prior to Semphonic, Gary worked in the credit-card database marketing industry developing transactional analysis systems for marketing purposes. Gary blogs at http://semphonic.blogs.com/semangel

Gary has written an array of great white papers and the two we will be discussing are:

1. Analyzing Structured Systems - Why Web Analytics is Different and Methods to Make it Work

http://bit.ly/Lydolf

2. Tracking the Customer Journey: A Data Model for the Data World

http://bit.ly/NP9Ss8

Please arrive by 6:15 so we can promptly start.

See you soon.

 

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