Early adopters of enterprise social technologies are discovering that the same capabilities that make it easy for consumers to connect via social media can be used to enhance communications, knowledge sharing, and collaboration within companies. Yet while 72 percent of firms use social technologies, very few are anywhere near to achieving the full potential benefit.
Will your company’s next...
[read more] Early adopters of enterprise social technologies are discovering that the same capabilities that make it easy for consumers to connect via social media can be used to enhance communications, knowledge sharing, and collaboration within companies. Yet while 72 percent of firms use social technologies, very few are anywhere near to achieving the full potential benefit.
Will your company’s next enterprise IT system look like a combination of features from Facebook, Twitter and Google+? McKinsey Global Institute's (www.mckinsey.com/insights/mgi) new report, "The social economy: Unlocking value and productivity through social technologies," tackles that question, outlining the potential economic impact of improving social-based productivity that could contribute $900 billion to $1.3 trillion in annual value in four key sectors.
Join report author and MGI Principal Michael Chui for a lively—and live—Twitter conversation about the untapped value of social technologies on July 31, noon-1PM ET. You'll get the opportunity to ask Michael about the opportunities for companies to realize the full benefits of social technologies and what it will take for target industries to achieve double-digit productivity gains among high-skilled knowledge workers.
Some of the questions we'll explore:
Q1. The estimated $900 billion to $1.3 trillion in productivity gains from social technologies seems huge. Where does that number come from and what is keeping companies from achieving all of the potential benefits now?
Q2. What are the ways in which companies have addressed these obstacles, and what factors position their industries to take advantage of social technologies? How do they measure success?
Q3. You describe how digital workplaces will start to resemble platforms such as Facebook and Google+. How will enterprise IT systems change/evolve to become more social?
Q4. What are the biggest risks to managing on the employee and the customer side to implementing social technologies?
Q5. What can suppliers of social technologies to do make it more likely for their customers to capture value? What customer needs can be addressed by social technologies?
Q6. What do individuals, both as leaders and consumers, have to do to make sure social technologies achieve their maximal benefit?
Submit your questions and start the conversation ahead of Tuesday's virtual chat by using the hashtags #McKSocial and #SocialEcon when Tweeting at @McKinsey (https://twitter.com/McKinsey), @McKinsey_MGI (https://twitter.com/McKinsey_MGI), and @mchui (https://twitter.com/mchui).
Learn more before the discussion by downloading MGI's Social Economy report:
http://bit.ly/McKSocialEcon and share the link to this invitation,
http://on.fb.me/McKSocial0731.
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