Creating a Desire Engine for Your Startup

Your startup needs to be addictive.

In an age of increasing online distractions, companies need to be able to create habits in their users to stay relevant. Nir Eyal discusses the latest in persuasive technology to explain how businesses create addictive products.

 

About Nir Eyal

Nir Eyal founded and sold two tech companies since 2003 and today is an advisor, consultant, and... [read more]

Your startup needs to be addictive.

In an age of increasing online distractions, companies need to be able to create habits in their users to stay relevant. Nir Eyal discusses the latest in persuasive technology to explain how businesses create addictive products.

 

About Nir Eyal

Nir Eyal founded and sold two tech companies since 2003 and today is an advisor, consultant, and investor in several Bay Area companies and incubators. Nir's last company, AdNectar, received venture funding from Kleiner Perkins and was sold in 2011. He is also a contributing writer for TechCrunch and Forbes. Nir blogs about the intersection of psychology, technology, and business at www.NirAndFar.com

 

Who is this talk for?

Any entrepreneur trying to get customers to do a particular behavior.

 

When I leave this talk I should...

...be able to design behavior so that using my product becomes a habit for my customers.

 

TK Says:

This sort of knowledge is critical. Human beings aren't just robots who look for a checklist of features. We are creatures of habit and superstition.

This is more than just "gamification" as a feature. ("Let's just add badges!") It's behavioral design.

I've also asked Nir to talk a bit about how to apply the same behavioral desire techniques to our individual behaviors so that we can form good habits as a startup team.

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