Plan to attend AMA’s August luncheon, which will feature a unique case study on the Subaru Outback. Jill Mosteller, Marketing Professor at Portland State University, will discuss what can happen when a brand and product loved by loyal customers shifts as the product changes to broaden its appeal.
By attending this luncheon, you’ll learn how to:
Attract new client segments without diluting...
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Plan to attend AMA’s August luncheon, which will feature a unique case study on the Subaru Outback. Jill Mosteller, Marketing Professor at Portland State University, will discuss what can happen when a brand and product loved by loyal customers shifts as the product changes to broaden its appeal.
By attending this luncheon, you’ll learn how to:
Attract new client segments without diluting your brand
Maintain core customer loyalty when embarking on a growth strategy
Skillfully engage in consumer conversations about your product and company