Converting reluctant employees into social media leaders

*** NOTE THE DATE CHANGE TO AUG. 31 ******

While NASA has out-of-this-world social media opportunities, getting employees and even astronauts to participate took some convincing. Being able to demonstrate ease of use with phenomenal results was just one way to attract employees to participate. Amiko, who leads the social media effort at NASA JSC, will share how they have educated employees about... [read more]

*** NOTE THE DATE CHANGE TO AUG. 31 ******

While NASA has out-of-this-world social media opportunities, getting employees and even astronauts to participate took some convincing. Being able to demonstrate ease of use with phenomenal results was just one way to attract employees to participate. Amiko, who leads the social media effort at NASA JSC, will share how they have educated employees about social media tools and how they came up with guidelines and limitations on their use.

She is a master in how to engage employees to become active social media users to build your brand, balancing between employee participation and management concerns, empowering employees with clear expectations and responsibilities of social media participation, and getting an organization to adapt to a digitally open world to create leadership opportunities in a social world

SPEAKER
Amiko Kauderer is NASA's Social Media Lead and Web Manager at the Johnson Space Center, where she launched her career at NASA in 1998. As a NASA Public Affairs Officer she employs her 14 years' experience in online community, web content development and related technologies to help NASA navigate in today's digital world. She encouraged the adoption of social media that brought the world its first tweet from space. Amiko teaches NASA astronauts how to explore and engage with a public that spans the globe through social media. She manages a kaleidoscope of social media accounts at NASA Johnson Space Center, including the NASA Johnson Twitter and Facebook and NASA Astronauts Twitter and space blogs. She led three NASA Tweetups at the Johsnon Space Center, where she provided the first downlinked video welcome from a crew aboard the International Space Station, first shout out on Twitter and live phone call to Tweeps from space.

https://twitter.com/amikokauderer
https://twitter.com/nasa_johnson
https://www.facebook.com/NASA.Commune

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