Meetup at Michaels - Topic: Marketing Automation

Hey everyone,

We'll be back in King of Prussia's at Michael's Deli to kickoff the fall season.   We'll start at 6PM, have a speaker at 6:30 for 20 minutes or so - and then roll into Q&A and networking.

This month we plan to explore Marketing Automation.  Since we've been digging into this as a team, we'd like to share what we've learned about... [read more]

Hey everyone,

We'll be back in King of Prussia's at Michael's Deli to kickoff the fall season.   We'll start at 6PM, have a speaker at 6:30 for 20 minutes or so - and then roll into Q&A and networking.

This month we plan to explore Marketing Automation.  Since we've been digging into this as a team, we'd like to share what we've learned about platforms like Hubspot, Marketo, Eloqua and Pardot.  What can be automated?  How are these platforms typically used?   How do they support the overall marketing funnel?

Have you used any marketing automation platforms?  Bring your horror stories - or share your successes.   We have 4 seasoned marketers who will be speaking about Marketing Automation.

Our current lineup:

Skip Shuda, Philly Marketing Labs - I'll do an introduction to the topic and moderate the Q&A

Paul Mosenson, NuSpark Marketing - overview of marketing automation.  Paul has experience with a lot of the platforms and can speak to the pros and cons of the various marketing automation platforms

Frank Donny, Marseli - linking marketing automation to the sales process.   how these two things fit together

David Newman, DoIt Marketing - Hubspot for marketing automation

Charlie Seymour Jr, Dr Marc and Charlie - using marketing automation to follow-up with Website visitors

Always a fun time.  Please RSVP so we have a head count.   The event is free - and you are encouraged to order dinner or a sandwich from Michael's delicious deli menu.  They also have a selection of several hundred beers you can purchase.

Skip and the team at Philly Marketing Labs

 

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