Conversion Conference- Half Day Workshop

Smarter and Faster: Optimizing Your Optimization Process.

October 11th, 9 am – 1pm

Testing and Optimization has arrived.
Now that you are testing, how do you optimize the process and improve your test planning to increase iterations and conversions?

When companies are first getting started with testing and optimization, there is a lot of pressure to win and show results quickly.... [read more]

Smarter and Faster: Optimizing Your Optimization Process.

October 11th, 9 am – 1pm

Testing and Optimization has arrived.
Now that you are testing, how do you optimize the process and improve your test planning to increase iterations and conversions?

When companies are first getting started with testing and optimization, there is a lot of pressure to win and show results quickly. Accomplishing that often proves to be a challenge. In fact, 50% of tests are inconclusive, and only 1 in 4 tests actually win. You need to launch a lot of tests in order to show a lot of wins. Brooks Bell’s Chief Strategy Officer Gregory Ng will help you optimize your testing process so you can quantify the implications of testing, share your knowledge and gain the support of company influencers, reinforce a testing culture within your company and save the data for future testing generations.

Who should attend?
• CMOs
• Marketing Directors
• Online Marketers
• Optimization Specialists
• Analysts

What you will learn?
• How to understand and evaluate what you are testing.
• How to effectively plan tests including what to test, strategy and timelines.
• How to organize and prioritize your test ideas using a weighted scale.
• How to create a company flight deck to showcase tests and results.
• How to communicate testing successes and learnings with other departments.
• All workshop attendees will receive a testing queue worksheet, site page/landing page scorecards and many other digital templates to jumpstart your testing process!

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