Brand Journalism in Action: How Marketers Are Embracing a New Way of Storytelling

Brand Journalism in Action: How Marketers Are Embracing a New Way of Storytelling

online webinar · Wednesday, August 22, 2012 at 2:00 PM

Content Institute
  • Content Institute
  • Graciela Alarcon
Storytelling is a vital function of marketing. But the business world is sadly short of people skilled in the art of storytelling. This webinar will focus on the growing practice of brand journalism - not only on defining brand journalism and the roles and responsibilities it encompasses, but what it looks like in action, how organizations can incorporate editorial practices and how traditional jo... [read more]
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