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Brand Journalism in Action: How Marketers Are Embracing a New Way of Storytelling
online webinar · Wednesday, August 22, 2012 at 2:00 PM
THE online resource for all things Content Marketing. Home of Chief Content Officer Mag and THE event Content Marketing World. Powered by Junta42.
Storytelling is a vital function of marketing. But the business world is sadly short of people skilled in the art of storytelling. This webinar will focus on the growing practice of brand journalism - not only on defining brand journalism and the roles and responsibilities it encompasses, but what it looks like in action, how organizations can incorporate editorial practices and how traditional... [read more]
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