BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Feedo Feed//NONSGML v1.0//EN METHOD:PUBLISH X-WR-CALNAME:Game Design to Max Your Bottom Line at 50 Fremont St., 6th Floor, San Francisco - Design on Plancast X-WR-CALDESC:Game Design to Max Your Bottom Line Date/Time:  Thursday, August 23, 2012, 5:30 -  9:00pm Place:  Pillsbury Law Firm, 50 Fremont St.,  San... X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:UTC X-LIC-LOCATION:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 DTSTART:19700101T020000 RRULE:FREQ=YEARLY;BYMONTH=1;BYDAY=1TH END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20120823T173000Z DTEND;TZID=UTC:20120823T173000Z UID:a581396@plancast.com SUMMARY:Game Design to Max Your Bottom Line DESCRIPTION: Game Design to Max Your Bottom Line Date/Time:  Thursday\, August 23\, 2012\, 5:30 -  9:00pm Place:  Pillsbury Law Firm\, 50 Fremont St.\,  San Francisco\,  Want to know who else are coming too? RSVP on Facebook too to see them:  http://www.facebook.com/events/169084603227048/  Advertising product placement embedded in the game play is not a new science\, it’s been on every advertizing related technologist’s mind even before Ashton Kutcher pissed off his producer by showing a full sticker-patched lid on his laptop.  Seriously\, it is on every game developer’s mind too how to make money from their hard work.  Adding new channel to your revenue stream doesn’t have to be an after-thought. :: Our next speaker Blake Commagere\, is one of the top game designers in social games and probably a most fun one too.   Aside from his very successful social game designs of such hits as Zombies and Empires on Facebook\, Blake is keen on advocating the kind of pertinent UI/UX for game experiences.   He recently secured funding from Google Ventures for his newest startup Media Spike\, a platform  enabling brands to place highly relevant\, targeted product placement in any social or mobile game. http://techcrunch.com/2012/08/03/mediaspike/ About Blake:  http://www.linkedin.com/in/commagere   Hey\, for our Startup Showcase\, we'\;re adding Matt Thazmon\, of PowerInbox to the deck! ::Matt is founder/CEO of PowerInbox which brings the app experience to email by effectively rendering your emails more useful and by letting you perform actions inside the email itself. Matt was Director of Product at PlaySpan (acquired by Visa for $190 million)\, on Monetization Platform. Before PlaySpan\, Matt was at Electronic Arts on the Central Online Technologies team\, where he architected and implemented the framework/features for the common online experience used within 20 titles on 3 platforms over multiple product years. Matt was awarded patent 7\,156\,733 B2 for his work on data sharing across EA products.  About Matt: http://www.linkedin.com/in/mattthazhmon   Blake'\;s topics: Game designs that embed or enable effective product placement Comparison of  Media Spike’s model with pure in-game purchase or  in-game placement General trend along the line of blending gamification of advertising and the actual game play  His entrepreneurial streak Along that line\, Shirley Lin (yep\, that’s me)\, EVP of another very cool product placement technology company- Beintoo\, coming back from her recent 4 wks trip in Shanghai and Beijing talking/hanging out with numerous game folks and top CEO types\, will give her overview of what she has learned in the landscape of Chinese gaming sector\, esp. in the mobile\, not as an analyst\, but as a story teller.  Followed by Matt Thazmon on PowerInbox.    Agenda:   5:30 - 6:45pm  Come and socializing over pizza and drinks6:45 - 8:15 Talks by Blake Commagere (Media Spike)\, Shirley Lin and Matt Thazmon(PowerInbox)  8:15 - 9:00\, You are the star! Share your experiences\, ask questions.  9:00 -  More schmoozing if you are in for that This event is generously sponsored by our friends at Pillsbury Law Firm\, talk to them if you need help of any legal issues.  They are great people who provide top services and expertise to tech entrepreneurs among other specialties.    Come hang with us and most importantly\, share your story too.    Chief Squawker\, 800 Birds /Shirley Lin [Her other day job: EVP\, Asia Operations/Bizdev\, Beintoo ]   Join 800 Birds to receive notes of future events: http://www.facebook.com/groups/800Birds/ \n When: Thursday\, August 23\, 2012 from 5:30 PM to 9:00 PM\n Where: 50 Fremont St.\, 6th Floor\, San Francisco\, United States\n Attendees: 9 http://plancast.com/p/cglw URL:http://plancast.com/p/cglw CATEGORIES:Design,Game Design,Conferences,Meetings LOCATION:50 Fremont St.\, 6th Floor\, San Francisco DTSTAMP:20120811T060742Z END:VEVENT END:VCALENDAR