August 2012 SMCAustin Panel: Is Social Media Replacing Traditional Journalism?

Join #SMCA for our August Panel on "Is Social Media Replacing Traditional Journalism?", held at our home at KLRU in the Historic Austin City Limits Soundstage. The news of bin Laden's death broke first on Twitter. Mitt Romney officially announced his VP choice on a phone app. In fact, over 50% of people learn about breaking news over social media rather than official news sources,... [read more]

Join #SMCA for our August Panel on "Is Social Media Replacing Traditional Journalism?", held at our home at KLRU in the Historic Austin City Limits Soundstage. The news of bin Laden's death broke first on Twitter. Mitt Romney officially announced his VP choice on a phone app. In fact, over 50% of people learn about breaking news over social media rather than official news sources, and 46% get their news online at least three times per week. It's a new media world now, a digital information age with a 24/7 news cycle, citizen journalists and an ultra-connected, smartphone-toting public. But has social media helped or hurt traditional journalism? If content is king, where should the public look to find timely, credible news? In this August panel, local media pros will discuss the impact of social media, both positive and negative, on traditional journalism, including news organizations, editorial talent and a sometimes skeptical public. Panelists will cover timely topics such as political reporting and Olympic coverage, as well as the role and reality of citizen journalists and mobile news consumption. Our panelists are: Nathan Bernier, Senior Reporter at KUT 90.5 FM Maira Garcia, Social Media Editor at the Austin-American Statesman Andrea Leptinsky, General Manager of the Central Austin edition of Community Impact Newspaper Geoff Ketchum, founder and owner of Orangebloods.com Cindy Royal, Associate Professor in the School of Journalism and Mass Communications at Texas State University Dara Quackenbush, strategic communications consultant, will moderate the discussion. Join us at 6:00 p.m. for pizza, networking and mingling. Announcements and panel discussion will start at 6:30. Hope to see you on the 21st! Panel Lineup: MODERATOR: Dara Quackenbush (@dquack) From a young age, Dara was interested in media and journalism. After all, how many teens do you know who read the newspaper every day? By the time she got into college, her dream of being a foreign correspondent in Central America for Newsweek gave way to wanting to tell positive stories. She focused her journalism studies on PR and advertising, and has spent her career helping companies from Wal-Mart to small start-ups tell their stories, whether it's developing strategy, pitching media or social media outreach.  An experienced leader (Dara’s a graduate of the Leadership Austin Essential program), she grows relationships with clients and partners. She has successfully led and mentored teams of young professionals, winning a mentoring award in 2010. Currently, Dara is president of the Austin professional chapter of the Association for Women in Communications (AWC Austin), the largest AWC chapter.  Dara loves sharing what she knows and frequently advises non-profits and start-ups. She also speaks on communications and social media topics, most notably at both the 2011 and 2012 SXSWi conferences.  Nathan Bernier (@nathanbernier) Nathan Bernier is a radio reporter at KUT News and covers a range of issues with a focus on education, health care, immigration and business. He grew up in the small mountain town of Nelson, BC, Canada, and worked at commercial news radio stations in Ottawa, Montreal and Boston before starting at KUT in 2008.   Since arriving to KUT, Nathan has won numerous journalism awards including a National Edward R. Murrow Award, Texas Associated Press Awards, Lonestar Awards from the Houston Press Club, and various other awards and recognitions. Maira Garcia (@mairalg) Maira Garcia is the social media editor for the Austin American-Statesman. Her duties include acting as the public ‘voice’ for the Statesman by managing the paper’s official social media accounts,  training newsroom staff on social media, and keeping up with the latest trends in tech and online communication.  Aside from her professional work, Maira is a cofounder of the Austin chapter of the Online News Association, which was started in late 2011. She has previously spoken at various technology and media events, including South By Southwest, where she co-presented  a Core Conversation in 2011 titled, “Landing Your Next Job Through Unconventional Personal Branding.” Maira graduated from Texas State University-San Marcos with a master of arts degree in mass communication, where she researched political communication, social media, Latino media and print media. She also received her B.A. from Texas State in print journalism. Andrea Leptinsky (@AndreaLeptinsky) Andrea Leptinsky is a graduate of the University of Missouri School of Journalism. Prior to her arrival in Austin, she worked at several publications throughout Missouri, Detroit and Boston.  Moving to Austin in 2009, Andrea worked as editor of Community Impact Newspaper for two years, before becoming the second person in the company's history to be promoted from editor to her current role as general manager.  She keeps her calendar overflowing with opportunities to get to know Austin.  Busy, but wouldn't have it any other way. Geoff Ketchum (@gkketch) Geoff Ketchum is the owner/publisher of Orangebloods.com and  former co-host of The Drive from 4 to 7 p.m. CT on 104.9 The Horn in Austin. He's covered Texas Longhorn athletics for nearly two decades. A former UT student that began his media career while in high school, he quickly moved up the ladder on the UT sports scene. After leaving the UT media relations department, he spent four years with Austin CBS TV affiliate KEYE-TV, while helping the station break numerous national stories, including the hirings of Mack Brown and Augie Garrido as coaches at Texas. In 1999, Ketchum joined Rivals.com, where he served as lead columnist/analyst at Heisman.com and Lone Star Recruiting. In 2001, Ketchum launched Orangebloods.com and in less than a half a decade he led the site to the No.1 spot in the Rivals.com network, a position that it currently maintains.  In the last two years, he has helped take "The Drive" into the No. 1 spot in the afternoon drive-time rankings in the first six months on the air. In just the last year, The Drive has emerged as the area's No. 1 drive-time sports talk show. Ketchum also published a book in 2008 (The Die Hard Fan's Guide to Longhorn Football) that hit the No. 1 spot on Amazon.com's Top Sports Books sellers for a spell. Cindy Royal (@CindyRoyal) Cindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches Web design and online/digital/social media courses. She completed Ph.D. studies at The University of Texas in 2005. Her research interests include understanding the role of programming and data in journalism, using social media in experiential learning projects and the integration of technology in education. Her students have gone on to digital media careers for prominent organizations, including Austin American-Statesman, San Antonio Express-News, Austin Post, KUT Austin, Convio, Spredfast, Homeaway, SXSW, IBM, Trademark Media, Bancvue Interactive, T3, Rockfish Interactive, Rice University, Concordia University and UT. An avid live music fan, Cindy hosts a music blog and web talk show and a tech blog. She writes for Texas Music Magazine, co-founded the Austin chapters of Hacks/Hackers and Online News Association and is a co-adviser for the student chapter of Social Media Club at Texas State. In 2011, she was a finalist in the AEJMC/Scripps Howard Journalism Teacher of the Year competition and was named one of the "Top 50 Social Media Savvy Professors in America" by onlinecolleges.net . She was a winner of the Statesman's Texas Social Media Award in 2010.   Special Thanks to our sponsors:   2012 Corporate Sponsor: AT&T. Connecting you to your world, everywhere you live and work. 2012 Local Sponsor: Capital Metro is proud to sponsor Social Media Club Austin! Capital Metro has recently installed new bus stop signage at every stop in Capital Metro’s service area to allow riders to get schedule information on the go

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