Join us for an evening with Erika Napoletano, the fire-y voice behind RedheadWriting.com and the author of the new book, The Power of UnPopular: A Guide to Building Your Brand For The Audience Who Will LOVE You (And Why No One Else Matters). Attendees will get a copy of the book and the opportunity to have it signed by the author herself. Bring your questions as we'll wrap up...
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Join us for an evening with Erika Napoletano, the fire-y voice behind RedheadWriting.com and the author of the new book, The Power of UnPopular: A Guide to Building Your Brand For The Audience Who Will LOVE You (And Why No One Else Matters). Attendees will get a copy of the book and the opportunity to have it signed by the author herself. Bring your questions as we'll wrap up Erika's talk with a Q&A session. The intimate atmosphere Upstairs at Stanleys will include a cash bar. Erika is a forthright, insightful, and entertaining (to say the least!) author who speaks about branding, integrated marketing, and how to connect with clients (without looking like an idiot). By explaining why it's good to be unpopular (which is not the same as unlikeable), Erika provides a fresh perspective and pointed tips about building unique brands, which includes creating one's personal brand. Citing case studies and lessons learned from years of working with companies and their brands, Erika knows how to deliver audiences something they can apply right away to their professional and personal lives. About Erika Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s a columnist for Entrepreneur magazine and speaks at conferences across the U.S.