Join us on September 14, 2012 from 1:00pm to 6:30pm for The Business School Unconference: Designing a Digital Toolkit for MBA Student Recruitment. Location in New York City but TBD. Through various workshops and exercises lead by web pioneers attendees will gain a grasp of the various digital tools available and the best practices in recruiting students virtually. Engage and share with other...
[read more] Join us on September 14, 2012 from 1:00pm to 6:30pm for The Business School Unconference: Designing a Digital Toolkit for MBA Student Recruitment. Location in New York City but TBD. Through various workshops and exercises lead by web pioneers attendees will gain a grasp of the various digital tools available and the best practices in recruiting students virtually. Engage and share with other colleagues who are facing similar recruitment obstacles, and empower yourself with the knowledge you need to succeed. Learn the best practices in digital strategy ranging from social media, to content branding, to search engine optimization. See examples of successful case studies and create a draft of your own digital strategy. Get a strong grasp of the culture and principles that govern the web, and identify how to change your internal structure for virtual success. For more information, contact Sandra Ordonez at sandratordonez@gmail.com or via phone at (503) 866-2697. Speakers Yao Huang Founder The HatcheryYao is a cofounder and Managing Director of The Hatchery, a venture collaboration organization with international reach bridging the gap between entrepreneurs and investors through resources, advisory, funding and building communities. Yao was named by Forbes as one of eleven women at the center of New York’s digital scene, and by Beta Beat as one of 25 Women Driving New York’s Tech Scene. She also traveled with Secretary of State Hillary Clinton to Indonesia in 2011, as a member of the Global Entrepreneurship Program Delegation. Brian MeeceCo-Founder RockethubBrian Meece plays a mean ukulele and is the CEO of RocketHub, one of the world's top crowdfunding platforms. He has lectured on crowdsourced funding at SXSW, TEDxBrooklyn, Columbia University, NYU, NXNEi, The Cambridge Innovation Lab, among other colleges, conferences and institutions. His goal? To teach entrepreneurs how to leverage the crowd for funding their endeavors.RocketHub is known as "The World's Crowdfunding Machine". The company has been featured in the Wall Street Journal, The New York Times, NPR, Wired, Nature, The Economist, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of funding campaigns raise millions of dollars globally. Amy Vernon General Manager of Social MarketingInternet Media Labs Amy Vernon is one of New York City's most sought after social media specialists. She is among the top 15 submitters of all time on Digg.com, and the highest-ranked female ever. She has over 20,000 followers on Twitter, more than 67,000 subscribers on Facebook, and has been interviewed by the New York Times, Forbes, VentureBeat and other publications for her insight and understanding of social media and digital strategy. Internet Media Labs is a New York City-based digital media company. IML uses proprietary technology to build platforms that will allow individuals, businesses, and brands to engage in social media with greater efficiency, intelligence and relevance. Sandra OrdonezChief Digital StrategistTopMBAConnect & DigitalUNYC Sandra Ordonez has been a hybrid web-communications professional since the early 90s. She served as Wikipedia's first "professional" Director of Communications and has been part of various open source communities, most recently serving as external communications lead for Joomla, the most popular CMS in the world, and director of the NYC Girls in Tech Chapter. In addition, Sandra has conducted over 350 interviews with well-known experts on the future of journalism, social media, community management, and more. She is currently researching the MBA universe for Top MBA Connect.
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