Visualizing Social Media: A Picture Worth 1,000 Likes

With the steady rise of platforms like Pinterest, Tumblr and Instagram and in the wake of Facebook’s continual Timeline changes, visual storytelling has become an important skill for brands and marketers to stay visible in the social media space. In a recent study that examined engagement on the top ten Facebook pages, users liked photos twice as often as simple text updates and found that posts... [read more]

With the steady rise of platforms like Pinterest, Tumblr and Instagram and in the wake of Facebook’s continual Timeline changes, visual storytelling has become an important skill for brands and marketers to stay visible in the social media space. In a recent study that examined engagement on the top ten Facebook pages, users liked photos twice as often as simple text updates and found that posts with videos were shared 12 times more than those with photo and text posts combined! So how can you begin developing your visual vocabulary? Join us for a workshop presented by Sacramento website and graphic design firm Uptown Studios, who will bring visual storytelling into focus by sharing: An overview of how images and video impact social media engagement The platforms that lend well to visual communication and how to best leverage them Tips and tricks on how to create compelling visuals and some of the best resources available to create them  Presenters: Uptown Studios  Who Shoud Attend: Small businesses, non-profits, marketing professionals who have responsibility for social media content.   Price: $15 General AdmissionFree to Social Media Club (paid) Professional & Non-Profit MembersEmail smcsacto@gmail.com for member discount code.   Location: Drexel University, One Capitol Mall, Suite 260, Sacramento, CA   Agenda: 6:00

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