Social Signals in Search and Conversion w/ Shawn Livengood @BuildASign

Hey all!

Thanks for a great event at Capital Factory last month with the Eisenbergs! We heard from a lot of folks that downtown can be tricky due to traffic and parking, so we are trying a north location this month. We may alternate locations, or we may pick one side of town - we want to find what works best for everyone! As always, please send any feedback!

September's meetup being hosted... [read more]

Hey all!

Thanks for a great event at Capital Factory last month with the Eisenbergs! We heard from a lot of folks that downtown can be tricky due to traffic and parking, so we are trying a north location this month. We may alternate locations, or we may pick one side of town - we want to find what works best for everyone! As always, please send any feedback!

September's meetup being hosted by the generous folks at BuildASign.com in their plush north Austin offices! Huge thanks to Megan Edgeller for her organizing prowess and BuildASign for their hospitality and snacking provisions! :)

Our speaker also hails from BuildASign - Shawn Livengood is responsible for developing the overall online marketing strategy for BuildASign.com’s multiple brands and microsites, managing its PPC, SEO, social media, e-mail and affiliate marketing channels, as well maintaining and improving all web analytics platforms.

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Social Signals In Search And Conversion w/ Shawn Livengood

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There's no doubt that social media is becoming an increasingly important aspect of any online marketing effort. But what are the direct effects of social mentions on SEO ranking and on-site conversion? In this presentation, we'll be exploring:

observations from the SEO community on the impact of social mentions on SERP ranking,
observations on the impact of social media on BuildASign.com and EasyCanvasPrints.com SEO efforts
the effects that social media mentions have on on-site conversion rates
how you can incorporate customer reviews, ratings, and social mentions to increase your site revenue

 

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About Shawn

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Shawn Livengood is the Online Marketing Manager for BuildASign.com, and the author of the PPC blog PPC Without Pity. In his role as Online Marketing Manager, Shawn is responsible for developing the overall online marketing strategy for BuildASign.com’s multiple brands and microsites, managing its PPC, SEO, social media, e-mail and affiliate marketing channels, as well maintaining and improving all web analytics platforms. Shawn brings together innate analytical thinking, problem-solving skills and expert industry knowledge to help businesses successfully navigate the increasingly complex online marketing landscape.

Prior to BuildASign.com, Shawn held management and consulting roles for companies including uShip.com, Karmaback, Inc. and TechSkills, overseeing online marketing campaigns in both agency and in-house environments. He received his master's degree in Information Studies from the University of Texas at Austin.

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