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Reality Check on Augmented Reality

Reality Check on Augmented Reality

Radisson Travis · Saturday, March 13, 2010 at 5:00 PM

Augmented Reality (AR) seems to be the next big thing for marketers and advertisers. But how does it work and can marketers make it work for them? Through live demonstrations of the technology metaio will showcase the technologys current capabilities and what can be expected of AR in the near future....
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  • Ayush Agarwal posted
    3 years, 2 months ago

    “ @TedP, thanks for mentioning your talk. Really looking forward to it. ”

  • Ted Power posted
    3 years, 2 months ago

    “ Shameless plug: You might also like the SXSW talk "What if your phone had 5 senses" — I'm the designer for Google Goggles and we'll be doing a couple AR-related demos / talking about AR pitfalls. http://plancast.com/a/11md ”

  • Andrew Nystrom posted
    3 years, 2 months ago

    “ Fun, fun. Watch http://lindseyvonn.com after the Olympics media blackout lifts on 3/3 for a new AR product announcement. The monthly magazine Red Bulletin -- http://en.redbulletin.com -- has also been experimenting with AR in the past several issues. See y'all in Austin, IRL. ”

  • John Havens posted
    3 years, 2 months ago

    “ Looking forward to this event and congrats to Noora/Metaio! ”

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