Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the companys revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...

Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the companys revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...