Tricks and techniques from the game design world can be applied to non-games -- social apps, creative tools, etc. -- to improve user experience, user enjoyment, and results. Well look at traditional UX in a new light: from the perspective of games and gamers (and zombies, aliens, and goombas).

Tricks and techniques from the game design world can be applied to non-games -- social apps, creative tools, etc. -- to improve user experience, user enjoyment, and results. Well look at traditional UX in a new light: from the perspective of games and gamers (and zombies, aliens, and goombas).