The always-on device in our pockets is no longer just a platform for talking and texting. Enter "app-vertising," a new name for a mix of branded mobile applications and in-application advertising. But, we are still scratching the surface of what mobile marketing will start to deliver for brands and consumers.

The always-on device in our pockets is no longer just a platform for talking and texting. Enter "app-vertising," a new name for a mix of branded mobile applications and in-application advertising. But, we are still scratching the surface of what mobile marketing will start to deliver for brands and consumers.