Today, anyone can build a persona and an audience using social media. Simultaneously, traditionally famous people are reaching out directly to fans, without managers or agents. Celebrity is something we do, not something we are. Whats prompted this change? What are its implications? And whats the future of "internet fame"?

Today, anyone can build a persona and an audience using social media. Simultaneously, traditionally famous people are reaching out directly to fans, without managers or agents. Celebrity is something we do, not something we are. Whats prompted this change? What are its implications? And whats the future of "internet fame"?