A social or digital strategy often fails because the culture doesnt support it. The rise of participation puts pressure on an organizations traditional way of doing business. A new way of leadership and managing is needed, called "Open Leadership". New technologies make open leadership not only possible, but a necessity.

A social or digital strategy often fails because the culture doesnt support it. The rise of participation puts pressure on an organizations traditional way of doing business. A new way of leadership and managing is needed, called "Open Leadership". New technologies make open leadership not only possible, but a necessity.