Think of it as a science fair with free beer. Ample doses of electricity, tomfoolery, mayhem, makers and music combine to form one exquisite geek talent show.  Sponsored by SXSW Interactive, the International Game Developers Association of Austin, Mr. Data, Ricochet Labs and the Digital Media Council. 

Think of it as a science fair with free beer. Ample doses of electricity, tomfoolery, mayhem, makers and music combine to form one exquisite geek talent show.  Sponsored by SXSW Interactive, the International Game Developers Association of Austin, Mr. Data, Ricochet Labs and the Digital Media Council.