Usability? Meh. Lets talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? Well discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.

Usability? Meh. Lets talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? Well discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.