For todays online audience, consuming Internet video is a full contact sport, with the initial viewing experience acting as a gateway to broader social interactions. Many brand marketers have attempted to tap into this new class of consumer behavior with hopes of seeing their ads š„²go viral and pick up millions...

For todays online audience, consuming Internet video is a full contact sport, with the initial viewing experience acting as a gateway to broader social interactions. Many brand marketers have attempted to tap into this new class of consumer behavior with hopes of seeing their ads š„²go viral and pick up millions...