The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation or risk being irrelevant. However, a social business has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service?...

The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation or risk being irrelevant. However, a social business has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service?...