Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of Transmedia behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence...

Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of Transmedia behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence...