Community-focused culture is changing relationships between companies and customers and how they work together. Customers/users are becoming community members, a more active role beneficial to everyone involved. Well discuss evolving customer service, integration into company culture, adoption curve, different challenges depending on business/community type, and balancing service with selling.

Community-focused culture is changing relationships between companies and customers and how they work together. Customers/users are becoming community members, a more active role beneficial to everyone involved. Well discuss evolving customer service, integration into company culture, adoption curve, different challenges depending on business/community type, and balancing service with selling.