One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsofts Bing didnt just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made...

One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsofts Bing didnt just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made...