All of us can agree on one thing - audiovisual entertainment via television has the most impact in delivering a brand message. It's the backbone of a 200 billion dollar a year global value chain and has been around for over half a century.
But that's going to change.
- Media stacking (second screen engagement) becomes a norm rather than a niche behaviour.
- Ad-skipping is on the...
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All of us can agree on one thing - audiovisual entertainment via television has the most impact in delivering a brand message. It's the backbone of a 200 billion dollar a year global value chain and has been around for over half a century.
But that's going to change.
- Media stacking (second screen engagement) becomes a norm rather than a niche behaviour.
- Ad-skipping is on the rise.
- The old model of distribution with broadcasters delivering mass audiences to brands and agencies is over due to audience fragmentation and more niche viewing and more content.
Traditional TV and the Broadcasting world are facing massive disruption in the next five years as new gatekeepers enter the living room... such as CE Manufacturers with Smart TVs, Tech companies like Google, Apple, Microsoft (XbOX), Boxee, Roku etc., and Second Screen engagement and discovery tools such as the Smart Phone and Tablet.
Come change it with us!