Transmedia experiences - stories played out across multiple platforms: on the web, through mobile and even in the audiences environment - are going more and more mainstream. Audiences are beginning to expect collaboration in the creation of the experience. What are the techniques to constructing an immersive, compelling 10-minute experience? Transmedia...

Transmedia experiences - stories played out across multiple platforms: on the web, through mobile and even in the audiences environment - are going more and more mainstream. Audiences are beginning to expect collaboration in the creation of the experience. What are the techniques to constructing an immersive, compelling 10-minute experience? Transmedia...