It might just be the greatest ploy in the history of marketing. The odd pricing of 99 cents is as ubiquitous as it is effective. We see it everywhere, from $0.99 songs on iTunes to $329.99 sofas at Ikea. The psychological influence of 99 cents undoubtedly makes things seem more attainable (and cheaper) than they actually are.

Come to the launch party for "99 CENTS" an official... [read more]

It might just be the greatest ploy in the history of marketing. The odd pricing of 99 cents is as ubiquitous as it is effective. We see it everywhere, from $0.99 songs on iTunes to $329.99 sofas at Ikea. The psychological influence of 99 cents undoubtedly makes things seem more attainable (and cheaper) than they actually are.

Come to the launch party for "99 CENTS" an official photography exhibit at the 2010 edition of the CONTACT PHOTOGRAPHY FESTIVAL. The exhibit is presented by BLOGTO.COM and made possible with the support of Sony make.believe.

For the launch party on Friday May 7th, we'll be featuring all things 99 cents including 99 cent beer, wine and food, plus other surprises.