Ever wonder how Dale Degroff earned the title of King Cocktail?

How have guys like Angus Winchester and Philip Duff become globetrotting, famed ambassadors for cocktails worldwide?

What factors have driven the success of cocktail legends like these, and what tools will the newest generation of bartenders use to ensure their own success?

Bars, bartenders, spirit makers, and cocktail enthusiasts... [read more]

Ever wonder how Dale Degroff earned the title of King Cocktail?

How have guys like Angus Winchester and Philip Duff become globetrotting, famed ambassadors for cocktails worldwide?

What factors have driven the success of cocktail legends like these, and what tools will the newest generation of bartenders use to ensure their own success?

Bars, bartenders, spirit makers, and cocktail enthusiasts are using the unique opportunities social media provides to leverage their business. As personal blogs, coupled with applications like Facebook and Twitter enjoy a huge surge in popularity among the world, so too has their growth surged within the cocktail community. The success of the next generation of cocktail legends may well rest on how well new technologies are embraced and used as a complement to their tenure behind the bar.

As the industry continues to thrive, learn how to leverage these opportunities in support of your own rise to cocktail fame. Moderated by Nick Nemeth, joining the discussion will be cocktail legend Brian Rea, whose sixty-plus years of experience behind the stick has propelled him to icon status among the beverage community. Also joining is beverage writer Camper English, whose website, Alcademics, has become one of the most widely read and respected authorities on spirits and cocktails today.