We are in mega-transition fueled by the economy and technology. Consumer attitudes, business practices and the definition of media have all changed permanently. And they will keep changing. Minor marketing tweaks will not keep us in the game.
For marketers, this fundamentally transformed and constantly shifting environment means adapt now or risk being left behind. Minor tweaks today may get us through next week, perhaps even next month, but they will not get us through next year, or prepare us for the wild ride of the new decade.
The theme of BCAMA’s 20th annual Vision Conference is RESET — the reset that has happened and the reset we must make happen in marketing.
It’s time to RESET or regret.
Vision 2010’s plugged-in presenters will share their razor-sharp observations and diverse perspectives in media, trends and brands. They will help us understand why and how we can embrace the reset environment and meet its challenges head-on.
BCAMA will also be hitting our own “reset” button. We’re following the theme we’ve set for Vision this year and after 20 years, we will be resetting our brand identity. Join BCAMA President Georgia Dahle and Grey VP Group Account Director Maya Lange as they unveil the new BCAMA brand at this year’s Vision conference.
This year’s presenters include:
Terry O'Reilly
CBC Radio host of The Age of Persuasion,
author of the 2009 book The Age of Persuasion:
How Marketing Ate Our Culture,
award-winning advertising writer and director.
Rebounding out of a Recession
Recession isn't just a downturn, it is a "reset." Consumers are making permanent changes to the way they buy and consume. That means advertisers have to change the way they connect with people. Terry demonstrates how certain companies were able to gain extraordinary momentum coming out of recessions. And as with any recession, we may be just coming out of it now, but we will be feeling the effects of it for the foreseeable future. Smart advertisers should steer into the skid -- embrace these changes, and get out of the "upturn gate" early
Jeremy Gutsche
Founder of Trendhunter.com, the world's #1 trend-spotting site; author of Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during economic recession. Jeremy shows how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. As an expert on exploiting what’s cool and predicting future trends, Jeremy explains how to create a culture of innovation, maximize the exposure of your marketing message, and think big while acting small. He details how to stimulate creativity and unlock the powerful strategies of trend-hunting to help your business thrive in these uncertain times.
Ron Galloway
Director of noted documentary film, "Why Wal-Mart Works and Why That Makes Some People Crazy"; regular business and techonolgy writer for The Huffington Post.
Rebooting Walmart In An Age Of Transition
Ron Galloway examines the tactics Walmart employed to carry off a 360-degree turnaround in three years. Three years ago, Walmart was mired in the greatest PR battle in American business history, as special interest groups relentlessly attacked it, hammering its reputation. Its stock was in a seven-year slump. The stores were dingy, and the advertising was rudimentary at best.
Today, Walmart has revamped its marketing, redesigned its logo, and brightened up the stores. Health care initiatives such as the $4 prescription plan have buoyed its image. Its stock and foot traffic in the stores have recovered, largely at Target's expense. It is one of the few businesses thriving in a deep recession.
Jeffrey Hazelett
Chief Marketing Officer of Eastman Kodak Company
Resetting Kodak: Do you have a Business Model that will Shift Momentum?
Jeffrey reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. What does it take to succeed in the digital age? How can companies use marketing – particularly social media – to build closer relationships with customers, to build their brand and create innovative products, and to deliver tangible return from their marketing investment?
Joe Mele
Managing Director Media+Marketing for Razorfish, the global digital agency
Evolve Now: Reshaping Your Marketing for Today’s Digital Needs
Today, a company’s valuation is based on its ability to innovate, and a leading indicator for innovation is digital expertise. While most companies and marketers understand the need to be digitally focused, few have the teams, tools or partners to help them adequately adapt in this constantly evolving space. With Razorfish’s Digital Trends Outlook Report, Joe will discuss how Razorfish and its clients are addressing innovation and challenging each other to constantly evolve. In this session, Joe will show examples of how companies can reset their approach to marketing to harness the power of digital for their business.
Stay tuned for the announcement of one more keynote speaker.
WHEN:
Thursday, May 13, 2010
7:30am to 7:30pm
WHERE:
Westin Bayshore Hotel
1601 Bayshore Drive
Vancouver, BC, V6G 2V4 Canada
PRICE:
Early Bird Price - if register by April 16th, 2010:
BCAMA Members: $260
Non-Members: $320
Corporate Table (table of 10): $2,500
Students: $125
After party only: $40 (if registered by May 12th)
Buy 4, get 1 free: $1,280
Regular Price - from April 17th, 2010:
BCAMA Members: $320
Non-Members:$395
Corporate Table (table of 10): $3,100
Students: $125
After party only: $55
Buy 4, get 1 free: $1,580
For more info and to register:
www.bcama.com
