Laura Kirsten
Addicted to sushi, nougat, liquorice and my darling husband. Loving the world of online marketing.

The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business.

Understanding your social customers is critical to the success of your business.

Who is the social customer? Why should you engage them? If you...